Just throwing this out there, without opining so much on the looks of the thing, but we're probably looking at the future of "affordable" off-roading rigs from Toyota here. With the full-size Land Cruisers selling at such high prices, and the sales success of the FJC in its first 1-2 years, a rig bridging the gap between the 4Runner and the FJC is a conceivable direction for Toyota to take.