Solid dude. Stick to your guns.
One of the reasons I'm no longer a "public" vendor is because of s*** like this.
O,
The past 3.5 years have proven a lot to me in the realm of customer practices and behaviors. I've always had customers for the most part. But Trail Tailor has had the most out of the 3 businesses I've owned with the least amount of overall sales. Roughly 500% more invoices per year than the others combined.
Anymore if someone asks for a "deal" etc... I've started to not reply or tack on X% right off the bat. Then if they say they can get it for $$ from ??... I say knock yourself out. Reason; one, I doubt they can and two, its not the same product 99.9% of the time. So, why should I have to deal?
This is why the Rover crowd and my overseas clients are getting more and more attention from me. They will pay for quality and service without the headaches and constant discount inquiries. This usually only happens with my bumpers, sliders and racks. Standard offerings are never an issue with price, but for the most part, I'm a little less for similar products offered out there.
I've continued to try and source the best products and negotiate the best deals I can with the end-user in mind... but this may start to fade sooner than later.
Everyone is looking for a good price, it's the American/Walmart way now and has been for quite some time. Maybe I should do exactly what
Amazon has done for the past few years. 60-120 days before "PRIME DAY" they start trickling the prices up; some to the tune of 40% they started out at. Then they offer 20-30% off and still make an additional 10-25% over their regular prices. They understand how the American consumer mind works and take advantage of it. "Prime Day" is one of the most profitable days for
Amazon and the American thought process is they are getting one hell of a "deal".
On another note, since I've offered a few coupons this year I constantly get emails wanting to know when my next "sale" will be. So moving forward... NO MORE "sales events". If the products don't sell on their own, I'll just discontinue them and never come back to them like I've done in the past with a few others. So now its on the consumer to keep them going.
I honestly make more (% wise) off of my large "volume sales" than I do off of one-off custom bumpers. That is just an economic blunder in the world of sales. It should be the other way around from everything I've ever seen, read reports and books on or been taught.
At the end of the day, it's those handful of guys that are truly excited about my products that make it worth while for me to continue on with Trail Tailor. Plus as stated before, I'm not sure what I would do with my time if I didn't do this. I guess start taking high blood pressure and anxiety meds again and go back to the oil and gas sector... HA!
Off box now.
J