I'll bet some of the folks that expire would not have lapsed if they were able to sign up for auto-renew somehow. I'm sure this has been discussed before. Some magazines allow you to set up auto-renewal through PayPal. The subscriber has to opt in, and can also opt out at any time. Can we set this up, or do we do it already?
That, and I think renewal reminder post cards periodically would help, too. Many of you with magazine subscriptions probably get several reminders in the weeks and months leading up to your renewal date. We are bombarded with renewal reminders by one in particular, Saveur, which seem to come bi-weekly. I'm not suggesting that, but a quarterly or semi-annual post card reminding people to renew might get a few people to renew early or extend their membership. And I think the emails generated from the TLCA.org web site should include a link to "SIGN UP OR RENEW NOW". It won't hurt, and again it might get a few takers.
That, and I think renewal reminder post cards periodically would help, too. Many of you with magazine subscriptions probably get several reminders in the weeks and months leading up to your renewal date. We are bombarded with renewal reminders by one in particular, Saveur, which seem to come bi-weekly. I'm not suggesting that, but a quarterly or semi-annual post card reminding people to renew might get a few people to renew early or extend their membership. And I think the emails generated from the TLCA.org web site should include a link to "SIGN UP OR RENEW NOW". It won't hurt, and again it might get a few takers.
