Yes for the US market getting the hybrid, but it’s not just here in the states. I’ve been working on some projects for international aid work and organizations are starting to ask a lot of questions about sustainability in terms of the vehicles.
This 250 series is going to have to be sold to lots of EU based govt and NGOs that are all being pushed towards sustainability thinking. I gave a presentation at a DC based university recently about the use of Land Cruisers by aid groups and the first question from a professor was- what are the sustainability goals. I was a bit speechless. Like well I mean step one is to get food and water to folks who are without in order that they may live another day- and yeah, I don’t really know how many miles per gallon that costs. It completely blew my mind that that was the first concern- but I think the thought process for a lot of folks is why not both- be a life saving vehicle and also reduce the footprint. So I think that mentality has a lot to do with this move to hybrids.
Also, some NGOs and Govt groups were having to buy Rav 4s to use in the field to meet their own sustainability goals. So it’s nice they can at least buy a Prado LC and still meet their sustainability goals. My personal opinion is that for a vehicle designed for survival, like the LC and LC Prado (to a certain extent) simplicity and tried and true is the preferred route. If I had my way, every Land Cruiser would be available with the diesel straight six 1-HZ in manual or automatic.