I think jeeps look great done in liner...
After our truck was beaten up by a tornado in 2015, I considered Rhino lining or Line-X. After calling around to several places I finally got someone to give me a rough quote of 4-5k provided I do all of the prep work stripping trim, lights etc from the body.
A couple days later I saw a Chevy Tahoe that had been fully lined and I hated how it looked.
I opted to do a full repaint... But I did have the bumpers sprayed by a local guy with product similar to the name brand bed liner, I think it came out looking great!