My advice is to get both ham (not an acronym) and GMRS (General Mobile Radio Service) units. The reason I say this is that GMRS/FRS uses certain frequencies within the 70cm band. Depending on the number of folks on your run, they could be spread out over many miles/through trees/up a mountain. GMRS will be great between vehicles in a small group, but with the obstacles I just mentioned, 70cm can have some issues propagating through them. This is even more true when the members of your group are using GMRS HTs (hand transceivers/handy talkies). The 2 meter band (which requires at least Technician level licensure) will have the ability to break through a lot of that (due to it's lower frequency), even on an HT. My recommendation would be to get a mobile unit (a dedicated vehicle mounted unit) for each. I say for each (GMRS/ham) just so that if the FCC ever comes knocking, you can show them you're using both and be in compliance. So that you are aware, 99%-100% of mobile "dual band" ham units (2 meter and 70cm) block the ability to transmit on the GMRS frequencies. As others have said, you can modify many mobiles/HTs to transceive on those frequencies, but that isn't up to FCC regulations. However, it should work. What you actually do is totally up to you.
Amateur radio has 3 tests (Technician, General, Extra). For trail use, you only need the Technician license which focuses more on 2 meter bands (and 70cm). Studying for the Tech exam is really simple. Go to
hamstudy.org, create a free account and you can use their flash cards to study the multiple choice questions. The site can show you just the correct answer and not the other wrong answers, which makes passing the test a breeze. The questions on the site are _exactly_ the same as the test and it's all legit. The FCC puts out the questions and all answers so there's no "cheating" with websites/books giving you the questions and answers. If you want to study from a mobile device, you can pay the $5 to your preferred phone's application store (iOS App Store/Google Play) to get the mobile app for studying. The benefit of that site/app is that once you get Technician, you can use the same app to study for General (if you like).
Sorry for the novel, but I think trail comms are extremely important. Cheap GMRS HTs are a great way to get into the comms game. Once you use them, you'll see their benefits and weakness. For me, that sent me down the path of Tech license with mobile dual band ham unit, and separate GMRS mobile unit.