Well, although the price seems outrageous to me, it depends heavily on work quality/reputation and your area. That would be a normal price for a hotrod artist restoring your paint to perfect condition on 76th street lower Manhattan. Around here someone would probably charge around $500 labor plus cost of paint. I spent about $300 on my paint from Napa. Welding in qp's and smoothing the lines would probably be another $500. These are prices for shops around here in Ky. However, there are lots of people that do this as a side job, after work and on weekends. Many of them do great quality work. I would go this route myself. If your doing a concourse quality job, then pay the big bucks. However, if your going to 4wheel your truck, then scratches and dents are a part of life. So your paint quality doesn't need to be as good as a show winner. I would post on this board for anyone in your area that may do it cheaper. For my money however, I went and bought a good paint gun for $150, and practiced for a few days and then painted my own truck. If you want a smooth finish then wet sand in between coats. Not too difficult really. Best of luck.