Fwiw I believe the margins on the 200 series were absurdly high.Maximizing profits by saving money in production is always a goal, but reputation sells cars. How many cost cutting measures would it take to offset the sale of another 20K cars? The LC has always been the product that defines Toyota reliability and overall toughness. Toyota knows this. That is why they've historically offered them up for sale at reduced margins compared to a Corolla or Camry. One could argue that it would even be profitable for Toyota to continue selling the "good old" LC at a loss on every unit. It's all about perception...and Toyota built its market presence on the back of the LC...and to an extent, the mini truck. This new LC250 may not be the LC we are used to, but let's hope it at least has some of the wiry farm-boy strength that the old mini trucks had...they may have been small, but they had real guts and a reputation for being tough as nails. Some of that mini truck ju-ju will win the hearts of Americans.