I don't think it's so much the case now as it was when I purchased my GX, but several years ago, If you wanted a capable Toyota off roader, everyone only thought of 4R's and Tacoma's. No one would ever think of the GX's (either GX470 or GX460). Everyone considered them soccer Mom school haulers. In fact, when I purchased mine from the dealer, it was about 5 years old with only about 32,000 miles on the clock. they just got it in and hadn't even had a chance to puff it out yet. It was owned by a small Korean Mom.
How did I know? I hit the seat memory button and at 6'-0", the seat went up so far, it almost crushed my knees in the dash. First clue: small person.
Then I turned on the radio, the satellite radio was tuned into a Korean radio station (along with others that were programed in). Second clue.
Looking through the interior, I found little trinkets of toys and snack crumbs. Third clue.
Thus my conclusion. (or maybe a very small Korean soccer Dad??
The purchase price was also much lower than I could have had any equal or even older 4R for, especially with that low of miles, a V8, leather, 3 climate zones, etc. etc. etc.!
The GX is still kind of a secret but I think people are starting to figure it out. The clue is how much more aftermarket that's becoming available. The only reason I purchased my 2013 and not newer is that at the time there were not any steel bumpers available for the 2014+ models.