I realize this is a fairly "dead" thread now, but here are some updates;
It seems like the fit/finish on the Badlands 12k (and maybe the smaller ones?) winch has been updated and/or upgraded. They are now more of a black anodized finish rather than the kind of painted gray. The clutch release lever is different now (rather angular and a bit longer),
I've noted several comments regarding the stiffness of the supplied wire rope. I guess mine seems somewhat stuff, but I have no basis for comparison.
For 2019, there have been 3 sales so far that have had the 12k for 289.99 One was a "huge parking lot sale," the others have just been typical "liquidation," or "tool disposal" sale. The "parking lot sale" flyers do state that "no other coupons or discounts can be used on parking lot sales items." The loophole here is that if you are polite and friendly with your sales person, you can usually get an additional 20% off because "Badlands" is not one of the brands in the fine print of the cupon.
When I picked mine up, I was out the door for 231.99 for just the winch.
My decision to go the "cheap" route was based mainly on the ARB bullbar. It takes a lot of cutting to get a Warn 8274 into this bumper. In my area (Seattle), I have only seen 1 or 2 8274's used for under $500 in the last year, and those looked like hell. I also really didn't want to drop 700-1000 on something I may use once or twice. (Warn 10-12k or Come-Up). For me, that savings is going into some Planted seat brackets and seats.
You will absolutely need to "clock" the gear side of the winch, and you absolutely need spacers so that the far left and right of the winch body clear the inside of the ARB. I also used the Rugged Ridge 3/4" winch spacers.