Idaho Savage
GOLD Star
Like JohnJB said, it's a mechanical function of their CRM. A dealer can even make money off a 2018 Jeep if they buy it cheap enough and find someone dumb enough to buy a Jeep.
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No doubt it’s a CRM template blast marketing push. But also, it’s real too. Used cars are “gold” right now. New car/truck inventory is at an all-time low, used car prices are going through the roof. I paid 3k off MSRP on a Wrangler yesterday. Didn’t feel comfortable retailing, so I called wholesalers and sold it for MSRP. We’re in a bubble right now and it’s going to pop once new car manufacturing catches up. With oil refineries getting sucker punched in TX and the chip shortages we are hurting. Just like houses, gun, watches, and many other industries, the bubble will pop eventually. This is 100% a sellers market.@Eric Sarjeant any insight on what’s going on here from an expert? Just creating leads for new car sales by offering to take a trade-in?
Damn! That is insane!The local toyota dealer is also a FCA dealer. Yesterday I sold them my 2012 ram 3500 outright for $3,000 less than I bought it for 2.5 years ago. They were saying that the used market is insane right now, and are running out of cars to sell due to the manufacturing slowdown.
3500 ST CCLB 4x4 6.7, FCA trans, 106k. They listed the truck for 4K more than I paid for it 2.5 years ago.Damn! That is insane!
I'm guessing you had a Ram 3500 4x4 6.7L Cummins with the Aisin trans, in Megacab Laramie trim? And low mileage, as in under 100k miles?
Used to be you could pick up 3 yr old 75k mile 1/2 tons and 3/4 ton gas trucks for about 50% MSRP new, but now they still want like $5-8k less than most people paid for them new (after all the dealer discounts).