LOL... they aren't that rough or stiff but I can tell you that they are thicker because of the armortek technology. It is their reinforced 3-ply sidewall so don't really know what, if any, changes it would make. again it may also have to do with how much you are airing down and the size of the tires (tall/skinny vs. short/wide). When I get my truck back up and running I plan on grabbing a small compressor so I will see if I can air down and take some pics but as for an all around "good" Extreme Terrain tire (not quite MT but more than AT) they are quite good.