The “best/easiest” way to set toe is by angle/degrees, if you have the equipment. With some care, setting it with measuring tape can be done just as accurately, as long as changes, like tire size, etc are taken into account.
There is a ton of ways to do it and most are very successful, this is the one that I prefer. The stock spec is for stock tires, so ~30” OD, measured half way up the tire, so about 15” from the hub. There are a couple of problems with this: First, my tires are 37”, so would have to do the math to come up with the correct number. Second, there is often “stuff” (arms, etc) in the way, making measuring at tire centerline difficult. I use two, 30”+ long, straight, pieces of scrap material, in this case angle iron, but anything similar will work. Mark the center, the ~15” on each side of center, the same on both pieces.
Put the rig on stands, remove the front tires and clamp the bars to the rotors, with the center marks under/centered with the hub. Confirm that the steering is centered; I sight down the length of the bars and look for them to lineup at the same spot on each rear tire. Adjust so they are somewhat level and even with each other. Measure the distance between the bars at the front marks (front side of the axle), repeat at the rear marks (behind the axle). The difference between the measurements is your toe; we are looking for toe-in so the front measurement should be shorter by the amount of toe desired.
If it needs adjustment, loosen the clamps on the tie rod and turn it until the measurement is where you want it. If you have a rust bucket, this may involve lube, heat, hammering, swearing, etc.
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