I was 9 at the time,
@BillRiley was 6 (same age my kids are now), and my dad had a sweet black Jeep Cherokee that ended up on its lid after someone ran a red light and t-boned the nearly new Jeep, flipping it over after it spun around and suddenly found traction.
He decided he needed something "sturdier". (This would prove prophetic. My mom later got in an accident that totalled two cars but was able to drive the 60 home. We had to straighten the bumper with a tree & strap to get it out of the tire.)
One day he shows up at the house with an FJ60 that he had taken on a day-long test drive. Bill & I thought it was ugly AF. WTF is this?, we thought, until we climbed in and went for a ride...
The Cherokee was a refined automobile. Very car-like. The Cruiser on the other hand was built like a tank. We thought it was some kind of military vehicle. Riding in it felt like it was a serious piece of equipment, not just a tin can on wheels. The ride more than made up for the butt-ugly looks, we thought.
My dad was sold. He went back to the dealership to buy one. While he was there, the transport truck, with ours on it, rolled into the lot. "I want that one" he said as he pointed to the brown, err, Beige Metallic beauty...
And the rest is history.