that is such a harsh term for my goal now in life to exede and or over engineer a current oem toyota part or my own reproduction brand in 2 or more key Areas .....
Lets first become Enlightened through a brief Tutorial ....
i actually had to think on that term ....for a moment
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@ToyotaMatt , despite english not being my first language, ploy was the word i was looking for to use there as in that context it means "attention grabber" n is that not what you want from your advertising? the term 'SNOW VERSION' actually resounds well with this old fawker with ice n snow in his veins
carry on over engineering parts, for that we salute you.