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Pressroom - Toyota - Press Kit Details
So in reading the press release, it states that "these updates guarantee the future of the 70 series"...I thought Toyota was killing this model, is this no longer the case? Great news if so, and maybe a snowball's chance in hell they will try to punt it in the States
Originally ,the big miners in Australia said they would no longer take them without side airbags. At first Toyota said that was not possible and now they have done it and extended its lifespan.
Well, here's to hoping that Australia being such a huge market for the rigs continues to buy them so that Toyota has the remote possibility of offering them stateside. I'd be first in line
Have a look at this video around the 17 minute mark. It mentions something about the Toyota possibly wanting to bring the 70 to NA. Maybe?????
I have discussed this at length in other posts on Mud but Toyota USA will likely never bring the 70 Series to the US.*
* Note: I worked at Toyota USA HQ in the 90s in Strategic Planning and Information Systems. The Product Planning team was right next to me and while I did not do that job, I got a very good understanding of all of the decisions that go into bringing a new vehicle to market. It is often a multiple-year project (especially with popular products like Corolla or Camry) and I just don't see a case to be made for the 70 Series to be sold in the US, sadly. I think if they put in the clean diesel that's in the new 2016 Prado or the 1GR-FE, it would pass emissions, but that's just one piece of the puzzle. My point is that I have worked at Toyota USA HQ in a related area and am not just a random poster without relevant experience.
- The 70 Series is not as safe as other 4x4s Toyota sells in the US; The 2016 single cab 70 would do ok with skid control but the others, without 5 airbags and the frame stiffening, would fare worse than the Tacoma or Tundra or competition with more modern safety features.
- A 70 Series in the US would eat into Toyota's own Tacoma and Tundra sales. This is important because Tacoma and Tundra are both made in the US, and are more profitable for Toyota USA than say a Hilux imported in from elsewhere. So not only would a 70 Series eat into Toyota's own market share, but also it would be less profitable than the 4x4 pickup that they sell today
- The small market for the 70 Series would make it not worthwhile to sell. Note that in Australia, home to 20-30% of all of the 70s sold in the world, the main customers are mining companies, not general automotive consumers. It is a commercial vehicle in essence, which is why I think those of us who like it, like it. However, the cost to stock the parts, the cost to train the dealers, the cost to even get the truck past US regulations, not to mention marketing, etc. would be unprofitable.
Hello,
More specifically, they mean Canada miners.
Juan
Could be ,but Ive always thought Canada would be an ideal place to sell the 7* series. Canada is a bit like Australia Africa and South America having long distances with bad roads and not much in between towns.
Could be ,but Ive always thought Canada would be an ideal place to sell the 7* series. Canada is a bit like Australia Africa and South America having long distances with bad roads and not much in between towns.