Actually, in Japan, even the most expensive trim is lacking a lot vs the USA model, which comes fully optioned, and you have to add option packages (wish we had that option too). The prices get a lot closer when you add all the options, well over 70k in Japan. When you take into account tariffs, Toyota probably makes more $$$ off a fully optioned Japan version.
When the FJ Cruiser sold in the US for low 30s, the sr5 4runner in the low to mid 30s, Tacoma the same, then a basic US spec 70 would not need to cost near what the 200 does as implied earlier in the thread. That is simply lunacy. I understand there may be a cost to develop a US spec diesel, bit that could be carried through all the Toyota light SUVs and Tacoma.
But as I said, a US 70 would compete in the customer demographic Toyota has with the 4R, so it will never happen, even if the 4R lacks what some of us want... i owned a 85 fj 60, and it was perfect. Wish I could get a brand new one today. Took that thing everywhere.
An updated 40 would also have a strong following in the U.S., but Toyota is too conservative to jump into that market. Just look at the $$$ poured into Cheeps. Rubicon 4drs start at $42k. An optioned out Rubicon is over $50k, and they sell quickly, even with poor quality ratings.
A 40 would be a welcome addition to the space. Instead Toyota reveals removable fog lights and fridges in the rear tailgate. LOL.
![truck%20001[1].jpg](data:image/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' width='416' height='235' viewBox%3D'0 0 416 235'%2F%3E "truck%20001[1].jpg")
