Interesting developments for sure with these newer engine designs having tighter margins in design, manufacturing, and cost. Sounds like a bad confluence of factors hitting GM, Toyota, and others.
I don't believe this is cause to rush out and reach for the highest viscosity oils. The 3UR-FE is now a time tested design manufactured over 15 years, utilizing 0W-20 with probably billions of miles. There is no oiling issue with the bottom end bearings and cams in these motors. If there were an oil related liability, it could be the timing chain tensioner which does seem to respond well to added viscosity.
I still think the right oil is 0W-20. An alternative for those that live in the warmer southern regions may be 5W-30. An even better opportunity IMO is 0W-30, as these 0W high viscosity bandwidth oils were real innovations to reduce cold start wear. Reducing wear to the reciprocating assembly, but also less wear on the starter/relay and electrical system (and we know the relay is a liability in the 3UR-FE). 0W-30 generally always starts with a higher grade base oil than many formulations of 5W-30.
Taking viscosity too far is likely to do more harm than good and IMO, -40 weights are too far with almost a doubling cSt kinematic viscosity that will create more heat and load, with lost efficiency and hp. Even in the GM situation, they are still using a 0w-. The added -40 hot viscosity is a bandaid for poorly manufactured motors/bearings that need more hydrodynamic viscosity against low speed pre-ignition. Using the same band aid unnecessarily impacts good running motors.