Been thinking about this for a while and concluding that, although they don't come out and say it, a snatch block's capacity (MRC), which is commonly shown in advertisements and on the packaging, is what it will stand up to for short durations. And that's the duty cycle that most snatch blocks would see. I'm thinking that the WLL is the rating that should be used if were in continous or frequent use. So if I were running a guide business, for example, with a 12K winch on my rig, I'd be looking for a snatch block that has a WLL of at least 24K. If you'll notice, even these H.D. snatch blocks made by Warn, shown on Amazon - 33K & 36K have WLL stamps less than 24K. (24K = 12 tons) And this Warn Epic snatch block is stamped 18 tons - which is 36K, with no WLL stamp.
The way I look at it is different, to me the WLL is the load never to exceed when working, briefly or continuously, if you want to be sure that you are safe. It is unclear to me what some of those manufacturers mean by max capacity, but since the WLL should normally be something like 1/5 or 1/10 of of the ultimate breaking load for safe rigging, and those max capacity seen in ads are often only twice the stated or implied WLL, I gather that they mean something like a proof load where you run the thing and still do not see any visible damage even though you are over the theoretical safe zone. So, I suppose you could take a chance and run it briefly at those "max" loads and get away with it, but that defeats the point of having safety margins. Or maybe you could say that this is precisely the point of having safety margins since the manufacturers probably assume people will take chances or won't know what they are doing.
So, I think that in our context one should look at WLL as the maximum not to exceed to be safe "for sure". Beyond that, you take your chances but you should NOT assume you will be safe. Thinking along the way of "it's only twice the WLL, it should be safe for a quick pull" can be problematic. And remember, as I mentioned above, that the WLL is usually only for ideal conditions (new unstressed device etc) anyway. So the question at the end of the day may be "do you like -or do you have- to live dangerously and if so how much?" To each his own, of course. And sometimes you gotta do what you gotta do.
And that's not even getting into whether you can trust what the company or manufacturer says. Most of this stuff is likely made in China. Do you trust all their "specs"? If some company out there in Shenzen stamps their stuff "WLL 12 tons", do you believe them? Are you sure they have tested this properly? Not directly related, but anecdotally I bought a power bank made in China stamped and advertised "5600 mAh". When I tested it brand new, I got something like 1000 out of it... Let's hope it's not the same with WLL... Yes, apples and oranges, but symptomatic.
All this confusion is likely a result of poor or unclear (or intentionally misleading) use of terminology by companies catering to the amateur market. OTOH, professional rigging devices should have traceable specific and well-defined specs based on published standards, and would be clearly stamped, I would hope, since they will be used for life and death situations. And may also cost 10x as much as what we are talking about here.