We make a quality product, we price it based on cost and the markup we need to stay in business. We strive to make the highest quality product that will still sell. Yes, that might put the products out of reach for some people. People can decide to buy it or not.
I don't see how that is taking advantage of the market. It might be a little frustrating when you are looking for a cheap product and none are available for your application. However we can not let that drive our decisions.
I would love to have a 6L v8 turbo diesel Toyota pickup, but hey it does not exist. But when Toyota makes one and it costs $50k, can I bitch about it because I can not afford it. No. If I want it, I buy it. Otherwise I need to be happy with my cheaper Chevy.
So we are made out to be the big bad wolf just because we decided to develop a product when no-one else has?
PS, the 100 series sliders are cheaper than some of the 80 series sliders. In the 80 market there are a number of options available. Check the competition's prices, compare apples to apples and you will see that we are all in the same ball park.
I don't see why people have no problem with a single front bumper for $800 but when it comes to sliders, they do not want to pay that for a pair. In general a bolt on bumper is easier to build that a bolt on slider. If you have not done this, you will not understand what is involved.
There are cheap sliders out there. See
http://www.trail-gear.com/rocksliders.html
Those are cheap to product, probably off-shore because they have the numbers. Will they do the same thing as ours. Probably. Why are they cheaper? Fabrication costs, finishing, installation and finish work passed on to the consumer, material costs, packaging and easy of shipping etc.
So, in short, yes we take advantage of all the 100 series owners, just like we did of the 80 owners bacause we decided to start a company to cater to these people.

Does that market have more money than the 17 year old Jeep CJ/YJ market, sure, and that is why we are not in that market.
For some people there will always be someone that is taking advantage of them. Furtunatelly in the free market, you can vote with your wallet. We are not arrogant, although this post might come over like that. We just know what we make and sell, what we offer as a company and we are proud of it. Is that why we charge what we do, no, we charge what we do in order to stay in business.