Because Toyota is a pragmatic organization;
It saw the writing on the wall, long-term, years ago.
Why spend valuable development money on an ancient technology that only caters for a small demographic…. when one can easily spend that money developing future propulsion systems for, say, half the developed world? Cha-Ching. Last I checked, Toyota was in the business of making money.
That‘s what’s really going down with Toyota.
And that’s why it has taken so long for them to develop competent, scalable energy systems and the roll out across different platforms. They need to get every single supplier and every single vested interest on board before any pivot happens.
Toyota is a conglomerate ecosystem; poor planning anywhere in the product planning realm or the more general “Possible futures” department will be catastrophic. We saw this last week when they lost 1/4 of a billion dollars in one day due to “issues with system updates…” — And that was just in manufacturing parts planning and procurement.
All ships must sail in the same direction at Toyota.
Otherwise, it becomes GM.
