These soft shackles are made out of winchline, and are loops. So division of load is identical.
A loop in the winch-line is a loop in the winch-line no matter what terminology you use to describe it.
When you set up a line with 2 legs, each leg carries half the total load. Example, a 3/8 line rated at minimum of 17,600 set up using a block can be loaded up to 34,000 if you take into account your attachment points and the load they can carry. The shackle works on the same principle but you have to factor in the derate of whatever stopper knot is being used.
An eye in a line terminates back into a single line. Which is why normally when a line breaks, it breaks somewhere in the working part of the line, not the eye. The eye falls under the same principle of having 2 legs to halve the load.
I think you are seeing what I am trying to say.
Ignoring the rest of the winch-line and focusing on the loop at the end.
What fundamentally makes a loop in the winch-line "require" a thimble and a soft shackle does not? Obviously there are knots and slightly different weave designs involved and that changes things slightly but the simple fact is that you are taking a piece of winch rope and making a loop out of it. Then you are attaching a shackle (or a hook) directly to that piece of winch-line.