TL;DR a Hertz BK won't do a lot to the 200 market
In regards to the future of the auto market and residual values, the reality is absolutely nobody knows. No car dealer, no enthusiast, no OEM, no rental agency, et al., knows what's going to happen or even has a firm grasp on what's going on right now. If they say they do, don't listen to them. Any large liquidation of a rental fleet will certainly lower the value of the cars that are being sold because that's what happens in bankruptcy and distressed asset sales, but keep in mind rental car companies are overweight on OEMs like Nissan which sell ~40% of their inventory or more to fleets. The residuals on models with heavy fleet sales will suffer the most as they flood the secondary market.
I am a craigslist, autotrader, forum, etc. junkie, and before those existed I was a newspaper classifieds junkie and would read nearly every ad every day and take notes of which cars and motorcycles sold. I'd often then call the number after ads disappeared to ask the seller how much they sold it for, and then I would note how close to asking price things were selling for (I started doing this when I was about 10 years old and my parents thought I was crazy). I picked up on a trend or two over the years, and interestingly Toyota 4x4s never really seemed to follow the same depreciation curve that almost everything else did. There are a bunch of factors at play, but the basics are: quality, durability, reliability, and designs that don't change much over a relatively long life.
A factor that has magnified the strong residual of the 200 is incredibly low supply in the US that is difficult to appreciate. Most people think of the Mercedes G Wagon as a very rare, almost exotic car, but the reality is the
200 is MORE RARE than a G Wagon! In the last 7 years, Mercedes has sold 4,481 more G Wagons in the US than Toyota has sold Land Cruisers in the US. Seriously. Of course Lexus sells materially more LXs than Toyota sells LCs, so I've put the data below showing both individually and combined.
If you've read this far, you already know the 200 is more reliable and has better longevity than its competition, and it is a favorite vehicle for wealthy people who don't want to show off. When you combine all of the positive attributes of the 200 with the incredibly scarce availability in the US (not to mention cheap gas prices right now), the 200 is poised to depreciate far less than the average vehicle if/when there is a massive flood of inventory hitting the market. I could see the LX depreciating more than the LC simply due to higher volume of sales combined with more on road focused styling, but I personally don't see the bottom dropping out of the 200 market soon, if ever. I've watched the 200 market like a hawk for many years and have now owned 4 including one I just bought 2 weeks ago, so I'm putting my money where my mouth is.
Now for the data showing just how rare the 200 really is. Keep in mind Toyota sells about 250,000 Tacomas every year.
For those who use a white background: