The easiest and best place to start is probably with a moderate lift. It will just make about everything on and offroad better.
Entry:
If you are looking for a really solid entry level lift, I would look at Old Man Emu. My only real advice is to to make sure you get the appropriate spring weight. If you don't plan on getting a steel bumper or winch, then I would go with the light springs up front (with a 2.5 lift), coupled with medium rear springs (no height, not even the .75 inch). This will give you nice handling and level ride.
Ps. TJM and Ironman 4x4 both have very nice kits (the TJM comes with some level of height adjustability).
Intermediate:
If you have deeper pockets and want something adjustable, the entry point is Radflo coilovers, or if you have more budget go with Icon coilovers. This is also a great time to get a set of Total Chaos upper control arms. You will still be using your Old Man Emu rear shocks and springs with this setup
Best:
At this point, you can add a pair or Radflo or Icon rear shocks, but you will still need use the Old Man Emu rear springs.
After the lift you might want to look at getting some 33' tires vs. the stock 30's. However, you can't do this without rubbing until you get the lift. Some people (me included) purchased the TRD 17' alloy wheels at this time, which coupled with 33' all terrain tires provide great on and offroad capabilities and have no rubbing.
After tires and lift... well the list can get pretty long hehe.
- Front bumper
- Rear bumper
- Sliders
- Dual Battery Setup
- Roof Rack
- Snorkel
- Air compressor
- Rear Lockers
- Front Lockers
- Etc...