the problem is that if oil manufacturer XXX says their stuff is compatible with Toy XYZ, that really doesn't mean too much. I mean how are you going to prove that the trans failed because you used XXX? I suspect their marketing guys drive the lists as much as the tech ones.
OTOH, sadly, if truck manuf YYY says to use only theirs it will indeed likely be optimal but will likely also be overpriced.
What's a DIYer to do...?
When I read about replacing the ATF in our 03, I did quite a bit of reading about the different types, and ended up telling my wife to get some ATF at the Toy dealer (it about killed me...

).
The only reason I am somewhat okay with it is because generally the major manufactures will not say it meets the standard if it doesn't. I have to wonder if Toyota is charging for the certification for T-IV. If it were me, I would run the Mobil 3309, which clearly states is the meets the specifications. Interestingly, the 3309 appears to be formulated with special friction modifiers as they refer to the transmission as a slip controlled design.
Product Description
Mobil ATF 3309 is an exceptionally high performance lubricant that meets original equipment manufacturers’ specifications for use in certain slip-controlled lock-up automatic transmissions. Mobil ATF 3309 is recommended for use in transmissions made by Aisin-Warner requiring a fluid approved against Type T-IV, JWS 3309, GM 9986195 and VW/Audi G-055-025-A2. These Aisin-Warner transmissions are used in CERTAIN domestic and foreign vehicles, including Toyota, Lexus, Audi, Saturn, Ford, Volvo, Volkswagen, Saab, Porsche and Mitsubishi.
Features and Benefits
The unique formulation of Mobil ATF 3309 is designed to provide excellent lubrication of transmissions in specified Aisin-Warner slip-controlled lock-up automatic transmissions. These outstanding performance capabilities translate into significant operational benefits, including:
* Excellent lubricating characteristics for quiet operation and smooth shifting in approved transmissions
* Controlled friction properties for smooth and efficient transmission of power across all normal temperature ranges
* Helps to control transmission shudder and provide excellent vehicle driveability
* Helps to extend transmission life based on excellent wear control
* Long fluid life based on excellent oxidation resistance
* Excellent viscosity stability (high viscosity index) to help assure adequate lubrication without excessive thinning in severe high-temperature service or thickening at low starting temperatures
* Resistance to foaming
* Superb protection against rusting and corrosion
* Compatibility with synthetic rubber seal materials
Applications
Mobil ATF 3309 is recommended for use in transmissions made by Aisin-Warner requiring fluids approved against JWS 3309 or GM 9986195. It is also recommended for service fill applications where Toyota T-IV, T4, T-III or T3 are called for. Please refer to the owners’ manual for proper fluid requirements.