This month they had a call on the 14th so I was able to make it. The big takeaways were:
- They are trying to modernize the TLCA social media presence. I think we are definitely on the right track as far as updating our logo and doing things to reflect a Toyota, not just LC focused group.
- Toyota Trails really needs folks to submit stories. We as a club have done some incredible trips. I think the Alaska trips could span 4+ issues alone! So, if you feel inspired, please write something up with some pictures and send it in to Toyota Trails. You might just become a celebrity!
- If any of you want to submit an event you wish to organize to TLCA / Toyota trails please do so soon.
The chart below is generated from data the TLCA sends out each month covering membership. I'll post the whole data table below but the good news is membership is steadily climbing. Also interesting, the number of individual associated with a chapter, while lower than those not associated with a chapter, is climbing ever so slightly faster meaning more of the total membership is associating with a chapter as membership increases. The average ratio is 1.76 +- 6% which is probably pretty close to the margin of error so I wouldn't read to much into it, I just like data. However, maybe it's the beginning of a trend where folks are not just joining TLCA but also more and more looking for chapters to join.
However, one thing I think could be better is the total number of members. I don't know how many LC's are presently running around the USA but Toyota has built over 10 million of them and many hundreds of thousands should still be treading our highways. I suspect the total membership of 5,310 is like 1% of the number still registered.
Historical Member Numbers
Frank
- They are trying to modernize the TLCA social media presence. I think we are definitely on the right track as far as updating our logo and doing things to reflect a Toyota, not just LC focused group.
- Toyota Trails really needs folks to submit stories. We as a club have done some incredible trips. I think the Alaska trips could span 4+ issues alone! So, if you feel inspired, please write something up with some pictures and send it in to Toyota Trails. You might just become a celebrity!
- If any of you want to submit an event you wish to organize to TLCA / Toyota trails please do so soon.
The chart below is generated from data the TLCA sends out each month covering membership. I'll post the whole data table below but the good news is membership is steadily climbing. Also interesting, the number of individual associated with a chapter, while lower than those not associated with a chapter, is climbing ever so slightly faster meaning more of the total membership is associating with a chapter as membership increases. The average ratio is 1.76 +- 6% which is probably pretty close to the margin of error so I wouldn't read to much into it, I just like data. However, maybe it's the beginning of a trend where folks are not just joining TLCA but also more and more looking for chapters to join.
However, one thing I think could be better is the total number of members. I don't know how many LC's are presently running around the USA but Toyota has built over 10 million of them and many hundreds of thousands should still be treading our highways. I suspect the total membership of 5,310 is like 1% of the number still registered.
Month | Individual | Chapter | Business | TOTAL | ||||
November 2019 | 2423 | 1385 | 67 | 3875 | ||||
December 2019 | 2425 | 1386 | 68 | 3879 | ||||
January 2020 | 2521 | 1349 | 72 | 3942 | ||||
February 2020 | 2492 | 1407 | 73 | 3972 | ||||
March 2020 | 2494 | 1409 | 74 | 3977 | ||||
April 2020 | 2526 | 1423 | 76 | 4025 | ||||
May 2020 | 2530 | 1431 | 70 | 4031 | ||||
June 2020 | 2525 | 1432 | 69 | 4026 | ||||
July 2020 | 2530 | 1428 | 72 | 4030 | ||||
August 2020 | 2538 | 1442 | 74 | 4054 | ||||
September 2020 | 2541 | 1446 | 74 | 4061 | ||||
October 2020 | 2545 | 1452 | 75 | 4072 | ||||
November 2020 | 2549 | 1455 | 75 | 4079 | ||||
December 2020 | 2557 | 1461 | 75 | 4093 | ||||
January 2021 | 2568 | 1471 | 76 | 4115 | ||||
February 2021 | 2615 | 1485 | 78 | 4178 | ||||
March 2021 | 2712 | 1483 | 77 | 4272 | ||||
April 2021 | 2730 | 1501 | 79 | 4310 | ||||
May 2021 | 2766 | 1540 | 78 | 4384 | ||||
June 2021 | 2784 | 1568 | 80 | 4432 | ||||
July 2021 | 2811 | 1593 | 80 | 4484 | ||||
August 2021 | 2831 | 1612 | 80 | 4523 | ||||
September 2021 | 2839 | 1621 | 80 | 4540 | ||||
October 2021 | 2859 | 1629 | 80 | 4568 | ||||
November 2021 | 2867 | 1640 | 80 | 4587 | ||||
December 2021 | 2874 | 1647 | 80 | 4601 | ||||
January 2022 | 2983 | 1623 | 81 | 4687 | ||||
February 2022 | 3070 | 1665 | 84 | 4819 | ||||
March 2022 | 3071 | 1674 | 83 | 4828 | ||||
April 2022 | 3085 | 1676 | 84 | 4845 | ||||
May 2022 | 3081 | 1689 | 83 | 4853 | ||||
June 2022 | 3079 | 1701 | 84 | 4864 | ||||
July 2022 | 3093 | 1724 | 87 | 4904 | ||||
August 2022 | 3098 | 1732 | 87 | 4917 | ||||
September 2022 | 3113 | 1740 | 87 | 4940 | ||||
October 2022 | 3125 | 1751 | 87 | 4963 | ||||
November 2022 | 3134 | 1768 | 88 | 4990 | ||||
December 2022 | 3135 | 1769 | 88 | 4992 | ||||
January 2023 | 3169 | 1797 | 90 | 5056 | ||||
February 2023 | 3175 | 1853 | 94 | 5122 | ||||
March 2023 | 3191 | 1879 | 94 | 5164 | ||||
April 2023 | 3199 | 1889 | 92 | 5180 | ||||
May 2023 | 3203 | 1895 | 91 | 5189 | ||||
June 2023 | 3207 | 1903 | 91 | 5201 | ||||
July 2023 | 3220 | 1923 | 89 | 5232 | ||||
August 2023 | 3229 | 1929 | 89 | 5247 | ||||
September 2023 | 3239 | 1940 | 88 | 5267 | ||||
October 2023 | 3248 | 1957 | 91 | 5296 | ||||
November 2023 | 3254 | 1965 | 91 | 5310 |
Historical Member Numbers
Month | Individual | On-Line | Chapter | Business | TOTAL | |||||
December 2014 | 1752 | 40 | 737 | 20 | 2,549 | |||||
January 2015 | 1878 | 55 | 781 | 30 | 2,744 | |||||
February 2015 | 1879 | 57 | 793 | 28 | 2,757 | |||||
March 2015 | 1883 | 70 | 818 | 43 | 2,814 | |||||
April 2015 | 1832 | 79 | 783 | 41 | 2,735 | |||||
May 2015 | 1875 | 92 | 795 | 43 | 2805 | |||||
June 2015 | No call | |||||||||
July 2015 | 1891 | 126 | 789 | 48 | 2854 | |||||
August 2015 | 1885 | 131 | 792 | 50 | 2858 | |||||
September 2015 | 1897 | 134 | 790 | 53 | 2874 | |||||
October 2015 | 1848 | 152 | 795 | 53 | 2848 | |||||
November 2015 | 1880 | 156 | 791 |
Frank