get ready; 'cause this aint funny..
I for one would not know of Mud or JSC if was not for the TLCA. I enjoy Toyota Trails and all the ariticles. If it was not for the TLCA would there be runs like Moab, Mcgrew, and the Rubithon. Want I mean by that is, would info flow about when and where the runs happen to the rest of the country.
My own 2 cents,
Mud will be the death of the TLCA if things fail to change. Just like Curtis said Mud has everything, Tech, Runs, instant chat ability and everthing that it offers. TLCA was first, it was before the LCML, it helped start it, I'm sure. Would we even have Mud if was not for the TLCA. Here is an idea, (People will not like this) Have your TLCA membership grant you access to Mud. Do away with all this free information. Offer a grandfather clause to Mud members already, but if you want the info now make it part of a TLCA membership. My TLCA membership is important to me and I signed up 5 years in advance, and will continue to do so. So what does the TLCA do me, I have made all sorts of new friends (I think), new tech advice for a

mechanic, shown all sorts of new runs, and most important a place like us cruisers heads chat and solve problems because I don't think that we would have Mud if not for the TLCA.
Josh
I agree and I don't. Lemme try to 'splain: Somehow Woody and the Mods get some kind of pay for doing what they do, Yes? what they do reaches many, many more people than the TLCA Trails mag ever will, and dollars to doughnuts you can bet the paid staff at TLCA Trails gets proportionately more money. in other words, the silver star members of 'MUD pay for 'MUD, (site upkeep) and only really get the added benefit of being able to post more pictures at a time, right? so the ads in 'Trails and the subscription fees get the subscriber what? another page of ads? What's the overhead on a slick quarterly Vs. a website/chatroom/what-have-you?
one caveat; things never fail to change: the TLCA is currently failing to change with things.
this is a common overarching 'problem' with the world today; instant access to information.
I agree that 'MUD will be the death of the TLCA, the same as cable news will be the death of regional local news, the same as USA Today will be the death of local papers, the same as tv will be the death of radio, the same as radio will be the death of the newspaper. etc...
I like my glossy TLCA magazine as much as the next guy, but my scraping by a$$ just can't afford the "luxury" of a quarterly magazine no matter what the contents or benefits; hell, I can't pay (and haven't been paying) for any of the monthly motorcycle magazines (they still send me) for the last year... but they seem to have no shortage of ink and glossy paper, and input from other subscribers, and more to the point, advertisers, so that my continued (free) subscription is water under the bridge it would seem.
now here's an idea; the
Motorcycle Consumer News Motorcycle Consumer News - MCNews.com - The most complete, most detailed and most accurate information about every aspect of motorcycling.
is a monthly that just last year went to color on standard paper- not glossy- and has been subscriber supported (
no paid ads, just tech, reader and contributor provided) since '91- if the TLCA is looking for a blueprint for success in the "new world order" this might be worth a look.
btw, this is the only monthly I will pay for even though I do not have a running bike currently- and have never been a member of the AMA; the community of bikes is just that way, I can't say that the offroad scene is the same, blue ribbon coalition, tread lightly, or otherwise. sad but true.
let me also say that I know none of this first hand, it just seems to be what the state of IT is, and is going to be. I think that the future of organizations like the TLCA or AMA, or, NRA, or the ASPCA, or hell, AARP, any group that does not change with technology and adapt will be marginalized to the point of non-existence.

HTH??