Belts squeak because something is not ligned up right\, or because the tension is too tight.
In your case, I suspect one of the pulleys is not ligned up correctly. That's probably why the old belt broke in the first place !!
Take the new belt off and make sure that there's no play in the pulleys and that the pulleys are parallel with each other. Fix anything that is out of spec, idler pulleys, power steering pump, etc.
Then put the new belt back on, don't put too much tension on the belt. Use the belt tensioner scale...
Don't use grease or belt dressing.