There are a number of reasons why I want one (besides bling)
1) Flat base...
Flat mating surface won't get stuck or damage a fair lead when winched in like a hook or D-ring....
2) The standard hole will force me to go into my recovery gear and use the proper sized hook, clevis or D-ring for each pull....
A while back, I had to pull a buddy out of a deep mud hole where he had been stuck for days...
Handed him the cable with a standard hook and had him make the connection cause I wasn't about to go waste deep in muck for anyone
Thing is, his tow loop was slightly larger than the hook, so when I started winching him out, it snapped in place
Took 4 minutes to winch him out and over 40 minutes trying to get the damn hook off his tow loop
Had to bash it off with a mini sledge and ended up ruining the spring latch
3) No rattles
4) Looks cleaner than a crooked hook or one connected to a recovery point...
I don't, that's why I asked if there was a less expensive option out there