This info came my way via member umpqua
No more Landcruisers?
- Thread starter Gilariverman
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I wish I could say this is Fake news but we must protest this!!!!
I saw this last week. A journalist for Motor Trend wrote an opinion piece about how few Land Cruisers are sold by Toyota, how most buyers looking for luxury SUVs would just buy the Lexus version, and Toyota would end up just selling the Lexus only. Every two bit automotive blog picked it up and said Toyota was cancelling production for the US. I saw the same thing a year or so ago.
I'll believe it when I see it.
I'll believe it when I see it.
This has been going around social media and I believe it is fake. Kurt at Cruiser Outfitters posted something saying Toyota was contacted and denied the truth of the article.
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Would have to assume talking about the US and not the world.
If SUV buyers would rather buy the Lexus is because the only Land Cruiser imported is a fully loaded ones. If Toyota would out the effort in to bringing in the 70 series like they did the FJ Cruiser I'm sure they would be plenty of buyers if it was priced around half or want a loaded 200 series cost. Personally preferred my FJ62 to the size of the 100 series I had.
70 series would be huge here IMO.
Toyota would be cutting their own throats by not bringing Landcruisers stateside. This would allow Rover to take more market share. As John said bring us the 70 series!!!!! Not a fan of anything without a solid front axle. That said the “Landcruiser” has been gone since they stopped making the 80 series.
This would be bad marketing share. Range Rover is now made by Tata an Indian company and they make garbage. The high-end market will open up once they abandon the Range Rover, however, I whole host of SUV hybrid and electrics are coming. So if Toyota doesn't have a similar product, than for sure it is gone. Additionally, I would love to see a 70 arrive at our shores, however, it is not gas and never will be. Second, Toyota is all about the Tundra and Tacoma and so are the 3rd party vendors when it comes to accessories. I don't believe Toyota will allow the 70 to compete with the current truck lineup.
Ya never know though, be neat to see Land Cruiser, but I'm sure they will dumb it down to a turbocharged v6 and slick tires. Start your letters now!
Ya never know though, be neat to see Land Cruiser, but I'm sure they will dumb it down to a turbocharged v6 and slick tires. Start your letters now!
Economics: Toyota sells roughly $270,000,000.00 per annum of new LC's. This is no small number, even for Toyota.
Business Tactic: Before you kill your products you have to replace the revenue with other products. The Sequoia buyer and LC buyer are two different demographics.
Sequoia: If the assumption is that the LC buyer will buy the Sequoia to make up for those sales the speculator doesn't understand the psychographics of the demographics. The LC buyer rarely considers the Sequoia as a fungible alternative. Buying a new LC is a statement, buying a Sequoia is a value decision.
Competition: The EV is not a factor with LC's, it's a variable more so for the Camry. The argument that EV's are taking market share is specific to smaller SUV's and cars.
Range Rover, Mercedes, VW (Audi, Taureg), Nissan, Ford, GM, etc., are not exiting the market due to EV's. In fact, there are more expensive, less fuel effecient SUV's popping up, not leaving. Lamborghini makes the Urus, Bentley makes the Bentagya thing, Rolls Royce has a hideous thing called a Cullinan.
Market Share: The best way to lose market share is to eliminate a line extension that provides so much brand equity. The LC requires very little advertising and yet provides a lot of earned media, we love to talk about: reliability, quality, engineering, performance, service, capability, etc. This speaks to all Toyota's line extensions. Toyota would not only lose market share in SUV's (4 Runners, Sequoia's, etc.) but in other products as well. What a gift to Mercedes, Range Rover, Nissan, GM, etc.
Pricing: Pricing always only goes one way, down. If Toyota eliminates the LC the pricing of its most expensive line extension would then be what? A Supra at $50k? The LC keeps them in the Premium pricing range, this supports all their other pricing models.
The author is speculating. Now, if the author said they were going to bring back a more robust version of the FJ Cruiser (bigger, more room, etc.) and get rid of the LC I might be inclined to believe it, but that would be basically building the LC. It's a garbage article and he has nothing to lose by printing it.
Zona
Business Tactic: Before you kill your products you have to replace the revenue with other products. The Sequoia buyer and LC buyer are two different demographics.
Sequoia: If the assumption is that the LC buyer will buy the Sequoia to make up for those sales the speculator doesn't understand the psychographics of the demographics. The LC buyer rarely considers the Sequoia as a fungible alternative. Buying a new LC is a statement, buying a Sequoia is a value decision.
Competition: The EV is not a factor with LC's, it's a variable more so for the Camry. The argument that EV's are taking market share is specific to smaller SUV's and cars.
Range Rover, Mercedes, VW (Audi, Taureg), Nissan, Ford, GM, etc., are not exiting the market due to EV's. In fact, there are more expensive, less fuel effecient SUV's popping up, not leaving. Lamborghini makes the Urus, Bentley makes the Bentagya thing, Rolls Royce has a hideous thing called a Cullinan.
Market Share: The best way to lose market share is to eliminate a line extension that provides so much brand equity. The LC requires very little advertising and yet provides a lot of earned media, we love to talk about: reliability, quality, engineering, performance, service, capability, etc. This speaks to all Toyota's line extensions. Toyota would not only lose market share in SUV's (4 Runners, Sequoia's, etc.) but in other products as well. What a gift to Mercedes, Range Rover, Nissan, GM, etc.
Pricing: Pricing always only goes one way, down. If Toyota eliminates the LC the pricing of its most expensive line extension would then be what? A Supra at $50k? The LC keeps them in the Premium pricing range, this supports all their other pricing models.
The author is speculating. Now, if the author said they were going to bring back a more robust version of the FJ Cruiser (bigger, more room, etc.) and get rid of the LC I might be inclined to believe it, but that would be basically building the LC. It's a garbage article and he has nothing to lose by printing it.
Zona
Boycott sucky rumors.
I heard that Toyota's plans for the U.S. include a new poverty-pack trim for the 200, which includes an efficient diesel and aux tank--for about the same price as a JLUR--and the entire 70 series lineup in a range of available trims--including the single and double cab 79s--and factory pop-tops to be available for both the 78s and 76s.
Now, doesn't that feel better?
I heard that Toyota's plans for the U.S. include a new poverty-pack trim for the 200, which includes an efficient diesel and aux tank--for about the same price as a JLUR--and the entire 70 series lineup in a range of available trims--including the single and double cab 79s--and factory pop-tops to be available for both the 78s and 76s.
Now, doesn't that feel better?
Toyota won't bring back the FJ Cruiser or anything like it -- no one really considers it a worthy 4x4 except owners. It lacked the appeal of owning a "Land Cruiser" ... whatever that means. Maybe they'll create an FJ70 for 2022... and leave the Cruiser name off (seems that is more likable in the FJ crowd and not as insulting to the Land Cruiser crowd).
As for the news being a rumor? Similar was said when Toyota announced no more FJC's.
As for the news being a rumor? Similar was said when Toyota announced no more FJC's.
Just meant to get a lot of eyeballs, that's his job.
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Guessing the $270 million is is world sales not US market. Believe the talk dropping the 200 series LC and only sell the Lexus version. Sequoia is basically a single design vehicle sold mainly in the US. As far as I know all are made here in the US. I do agree in the US the LC buyer and Sequoia buyer are different. But that not the same for a LX570 and LC buyer. Think moving the grill away from what most Lexus grill look like would help.
Supposedly sell on average 2500-3500 new LCs each year, which is an incredibly tiny amount.
Most of us on Mud drive Cruisers that are at least 10-15 years old. How many of us own new Cruisers or are even realistically thinking of purchasing a new one? Toyota only cares about sales of new cars.
Everyone talks about how they'd buy a 70 series in a heartbeat. Have you been in one? They are spartan on the inside. Take virtually every creature comfort developed over the past 20 years and change it out with nothing but hard plastic. An 80 interior is luxurious in comparison. Again, are you going to buy a new one or wait for the used market to open up? They won't sell for less than $20k new, which seems to be the max price point for most of us.
The most advertising I've ever seen for a Land Cruiser is the new Heritage edition 200 series. Most of us complained that a premium price was tacked on for bronze wheels, badging, and losing the jump seats. I don't see a lot of those being sold to enthusiasts either.
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ill believe it when I see it
If Toyota was to offer a 70 series here stateside, especially a Troopy, I would immediately sell my Pro and buy one! Although I do like the looks of the 40 series Troopy better..... I have a feeling I am not alone and many would buy. They could also probably sell it much cheaper than a cushy 200 series and still make a nice profit. Just my $.02
I have, and to me, spartan is value--less to go wrong.
To me, the simplicity is elegant. I'd be perfectly happy with AC, cruise control, a decent sound system, and some work to civilize the suspension and seats. In fact, rear coils aside, absent a dozen or so electronic bits, my cloth 92 isn't equipped to dissimilarly to a new 70.
Whenever I consider buying a new vehicle, I cringe at the idea of paying for so much money for electronic gadgetry that undermines long-term reliability--the core Land Cruiser value; those bits will likely be the first vehicle components to fail (as they have been on my vehicle).
Of course, that's not what the car-buying public wants, and it's probably not even what most Land Cruiser enthusiasts want, and so a new 70 will remain retro-grouch fantasy.
The real sad thing here is that overall the auto manufacturing model is changing. Other than a handful of brands that still offer quality, other brands names are just that, a brand name with a familiar sound; that is it. Additionally, our culture is so washed in propaganda with global warming, overpopulation, fuel resources, and the taking over of the auto industry by big tech, that they will convince legislatures, culture and consumers that they need to have an iphone with wheels attached to it. In the end, this will end the simple auto. If you want these things, go to a country with no rules.
Yep would buy one. Would feel luxo compared to my two 40’s. It is all relative. If the Pro had an option for solid front axle I would have chosen it! Needed something new, previous Tundra had 408K miles, what a beast!!!