Looks like a good new option from BFG. Notable highlights directly from BFG -https://www.bfgoodrichtires.com/auto/tires/trail-terrain-t-a
Adventure-ready when you need it.
- Severe Snow Rated
- 60-Day Satisfaction Guarantee
- Mileage warranty: 60,000 miles. See warranty for details
BUILT TO LAST: The BFGoodrich® Trail-Terrain T/A® tire outlasts the Cooper® Discoverer® AT3 4S™ tire by more than 4,500 miles.*
The all-new BFGoodrich® Trail-Terrain T/A® tire is backed by a 60,000-mile warranty and a 60-day satisfaction guarantee**. An optimized footprint design, featuring full-depth 3D-locking sipes, provides excellent tread-block stability for even wear, which results in longer tread life and a quiet, comfortable ride.
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EQUIPPED FOR EVERY SEASON: The BFGoodrich® Trail-Terrain T/A® tire offers 11% better snow traction than the Cooper® Discoverer® AT3 4S™ tire.***
Don’t let adverse weather stand in your way. The BFGoodrich® Trail-Terrain T/A® tire is severe snow rated with a three-peak mountain snowflake symbol. It continues to provide traction long after the mercury drops. The full-depth 3D sipes are engineered to create plenty of power and grip over the full life of the tire.
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ENGINEERED TO EXPLORE: The good road in isn't always the good road out.
It’s not your average daily driver. The BFGoodrich® Trail-Terrain T/A® tire is designed to resist chipping and tearing in occasional gravel road usage. The serrated shoulder design is optimized for soft-soil traction in light off-pavement situations without compromising road noise.
Seems like this tire emphasizes snow and wear qualities, with a bit of adventure capability rolled in. I would agree with some of the assessments above. Something like an solid overlanding tire, more aggressive than highway tires, but not so aggressive that it trades off some core passenger tire qualities. It's not looking to be a benchmark A/T tire, but a bolder option than standard H/T tires.