Drill bits have become (yet another) pet peeve. Most of the common major brands have gone down hill rapidly and I will NOT buy drills made in China and pay US prices for them.
All the local hardware stores (HD, Lowes, Orchard Supply) stock various brands - to my disgust all made in China. Even Bosch drill bits state "Made in China" to Bosch specifications - yeah - I'm assuming the Bosch specifications are "meet this cost"...
Very sad, so now I even have my kids looking at the country of origin before we buy tools.
cheers,
george.