I appreciate all the replies. Thank you, and especially so for the thoughtful explanations!
I have an '02 Ford F-350 (bought new) and I had the dealer get the bed professionally sprayed with Rhino Liner before I took delivery. The truck has been garaged for most of its life, and I don't just throw stuff into the bed. But the bedliner material itself is in good shape with no separations or delaminations. It has faded somewhat over the years, but on occasion I've applied some Armor All and it looks great, although it's then quite slippery.
A very good friend is building a Bronco project from the ground up, and he's having the company making the fiberglass body spray bedliner on the inside floor of the tub and the underside below the firewall.
But now I'm leaning against bedliner on my FJ40. High quality, name brand paint is so expensive bedliner would have been a way to reduce paint costs, but I'd hate to do that and then regret it.
I'll check out Project Farm's review. I've watched many of his videos - and find them somewhat addictive. You watch one... and pretty soon a few hours are gone.