Woodchuck has made a point for everyone who is doing research on coating their rig with a "bed liner".
There are (from what I have seen) 3 different types of systems to choose from: Single stage, 2k (2 component), and high heat high pressure.
Single stage coatings are the cheapest (under $100) and easiest to apply. Usually rolled on.  

ry time is about 12 hours. One example is Herculiner.
2k coatings use an activator that you mix in proportion to the base component. The automotive refinish market is currently ruled by 2k polyurethanes. These products provide much better flexibility, adhesion, and chemical resistance than the single stage products. Cost is around $100 - $200. Most are suggested to be applied with undercoating (or Body Shutz) equiptment. 2k products have a "pot life" that requires it to be used in a short period of time.  

ry time is dependent on pot life and the amount of humidity in the air (the more humidity, the faster the dry time). Examples are SEM and Gator Guard. (Woodchuck: SEM is not a "rubberized coating", and it does provide very good chemical resistance).
High heat high pressure coatings can only be applied with special equipment. Because this equipment is expensive, you have to go to a "dealer" to have it done. Anyone, however, can be a dealer - you just have to put up the money. These coatings are better than the 2k products for the properties mentioned above.  

ry time is almost immediate to a few hours. Because of the equipment, plan on spending at least $300 for this stuff. Examples are Rhino Liner and Line-X.
Whichever you choose there is one single step that will give you good or bad results -
prep work.  

elamination is not caused by a faulty product, its caused by poor prep work. I can't emphasize it enough. I learned the hard way and I don't want anyone to go through what I did.
I considered having someone spray in Line-X, but I don't trust anyone when it comes to prep work. That's the onlly way I could be sure that it was done right. So I guess my advice to anyone considering this type of coating to their floor is: Plan on spending a lot of time doing it yourself (and contact the manufacturer and tell them exactly what you plan to do) OR plan on spending a lot of money. What is your time worth?
Just my opinion... I hope that others can benefit from my time in research.