I think Toyota actually did half-ass it. This was the 2015 update they just waited 10 years to release. Even when they have a runaway success like the Rav4 Prime, they refuse to accept the winning formula and pursue it.Completely agree with this. I really like Toyota's, but these iterations feel half-assed. They don't need to be revolutionaries in the market, on the whole Toyota is a very conservative company. BUT, if they had pushed the market a bit and made a PHEV or even a generator hybrid (Ramcharger or BYD Shark style) I feel like they would have won the market. The Lexus LFA was a huge money loss, but they learned so much from that car. Plus, it's still considered one of the best vehicles of all time.
I'm also holding off making any decisions until I learn more about the Scout EV during the unveiling taking place the end of October.
As a side note, I'm dumbfounded on why Toyota didn't shrink the 4Runner down and flair the fenders to be a Jeep/Bronco competitor. My wife and I have said it several times, the FJ Cruiser was ahead of its time.
Agreed completely on the 4Runner. Either a new Land Cruiser USA should be the bronco competitor or the 4Runner. No sense in having 2 of the same thing (4 if we count the GX and LX that are basically the same product too) and nothing that plays in the bronco space. It's 500,000 vehicle market and Toyota won't consider entering. Crazy. Same with the small offroad market. No one is doing a Jimny size offroader in the USA despite side by sides selling over 1M units a year and would be easy picking for an auto mfg to come in to that market like a wrecking ball with a compact $25k 4x4 with locking diffs and low range.