What Does the Dealer Pay for 4runner?

[Joe_E]

Anyone know about what a dealer pays for a 2008 SR5 4X4 4Runner with a sticker of $34,000.

I'm looking for my haggling limits and thought someone on here may work for or be a salesman at a dealership.

Thanks.

 

[toyminator]

Usually it's about 20% less than the MSRP. Add 2-4% for the dealers overhead which makes their profit 16-18% if you pay MSRP. Most of the time the salesman will only know what the invoice cost is. (cost + overhead).

As a rule of thumb you should always be able to get at 10-13% off the MSRP. I have always started with 15% off the MSRP and worked into that ideal range. With the decline in SUV sales you may be able to do better than that.

I saw an ad last week that Dodge was selling their trucks for 40% of the MSRP!

 

[Itsky]

good to edmunds.com or kbb.com, both show dealer invoice. In 2006 I paid ~29K for a similar sticker priced 4runner. These days I think you should be able to get it for ~27K.

If you're in socal, go to Longo Toyota, best prices around and i searched EVERYWHERE.

good luck

 

[Joe_E]

Thanks for the replies. It will surely help.
I'll let you know how I make out.