Yeah, from a business perspective, correctly reading the market on a project like this is going to be tricky. Because each of us see the issue (buy versus not buy) from our own, unique perspective (in other words, state of our vehicle). But the decisions we made up until this point on building/maintaining our own 60s didn't have the option of a new frame or new body. So that decision point for me might not come until 3 years from now. For others, maybe they made it last year and won't be confronted with it again for 15 years. But the thing is that there are constantly new people buying into the FJ60 build/restoration market, as seen by the new posts from new folks either looking for a rust-free vehicle or advice about purchasing a particular vehicle or having already purchased one to find out that they have difficult problems to solve... So I can see a product like this giving them the option. It might be half the price to try to restore the frame you've got, but does that include all the time spent doing it and the opportunity cost of spending time doing it (the opportunity cost being the lost progress on another activity that you could have accomplished in it's place).
I'll tell you, another good point about Jim C.'s idea with the FZJ76 is that all the parts (knobs, buttons, door-do-dad) that go in it might be increasingly available (instead of decreasingly available). If they could tweek the design to fit the FJ60 glass, it might be very close to the original FJ60 look...
And it appears to have a shorter hood...maybe solves that other problem about line-of-sight while 4wheeling?