I think it looks nice for the style of bumper it is. But at $850, I’d just buy a full Australian bumper. The appeal of this style is functionality at a lower price. Not sure what this brings to the table over a $200 winch tray mounted behind the factory bumper cover.
I think it’s a great option for some at like $500 or so.
While it isn’t a full bumper, plenty of us don’t want the full bumper due to weight, lack of body protection need, etc and just want a little protection.
It does mount a winch ($200 for similar function setup), integrated recovery points capable of side pulls (?) ($200 separately) and it does offer some protection in the area that could take a critical impact (radiator core support). All while being a little lighter than a full bumper.
There are some good pros there, for certain needs.