Start with the 'easy' stuff - although, in the end, you should probably get your carb re-built and replace the exhaust.
First:
Check your vac lines coming in, out and around the carb and emissions stuff, replace any/all of them. Also check for intake/exhaust leaks - they can rob you of MPG.
then:
Do a complete Tune-up (clean carb, replace plugs, wires, fuel filter, air filter, PCV, adjust timing, valves, change oil, etc)
When you're ready to start spending more money....
Get the carb re-built (JimC or Mark A. are the only guys I'd trust with my carbs..Just sent one to JimC this week.) Then, replace your exhaust with a hi-flo setup and 2.5"pipe. I chose Magnaflow, but do your homework on what's best for you.
I'm getting about 14-15mpg with a new exhaust but without a re-built carb and that should change soon.

...but the rest of my motor/driveline are nicely in tune, totally stock, and leak-free (knocking on wood).
HTH