$450. I'm more interested in the updates to throttle mapping and shift logic and potentially power under the curve vs the small bump in max power.
I went with the Beatsonic Shift Power throttle response controller but more for the anti theft lockout feature than anything else. Have to admit the response does make a difference although I'm not too aggressive with it. Been driving Toyota rigs with automatics long enough that the shift logic, which isn't logical, is almost normal to me anymore.
Most vehicles live in the low and mid band range I've never been a top end type. When I built a 350 to drop in my FJ55 starting with an acid dipped bare block in the early 80's I built it for low to mid range. That was back when everyone else was running wild erratic top end cams.
I'm not against custom ECU flashes at all. Although in MY case not sure it would be worth it for me on the GX. The Polaris Ranger Northstar XP 1000 Trail Boss on the other hand is a no brainer. Terry Gilomen of Gilomen Innovations only lives an hour from me and on both of my Rangers dropped them off for a couple of days to have him tweak my ECU's for low RPM tunes. People send him their Polaris ECU's from all over the World. Brady his assistant works on mine and tweaks the ECU with upgraded belt and flywheel weights. Can't recommend them enough if you have a Polaris.
Takes it from 61 HP to 78 HP and removes most limiters plus runs 20° cooler. Even doing a low RPM tune the top speed went from 55 mph to 65+ mph. At 60+ mph with such a short wheel base it is a bit twitchy steering LOL.

I've seen my hunting and shooting buddy put that FJ up on 2 wheels avoiding a bike in the road on I35 right before it ends going 80 mph. I was right behind him in the Taco towing the buggy on a trailer and just missed the bike, thanks to him. I try to keep all 4 wheels planted on the Ranger. Normally in the woods I am slow is good and fast is breaking something. There are times the young kid in me comes out in me and I can't help myself though