- Year
- 2021
- Vehicle Model
- 200 Series
So, do the mods on this Heritage help or hurt it's overall selling price?
Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature may not be available in some browsers.
This site may earn a commission from merchant affiliate
links, including eBay, Amazon, Skimlinks, and others.
For sure. I don't understand cutting a hole in the fender.Snorkels are the worst IMO and you can’t go back.
Respectfully, I’ve sold 10 LC’s modded. All of them I made a profit on, all of them for well over stock retail.IMO, mods will always hurt resale, especially in an HE. Look at the previous BAT sales for HEs. The more OEM the higher sales price. People start questioning who modded, how well done, etc, etc. If you are going down the mod route, you should be prepared to marry the truck for a long time and enjoy the mods to the max or accept losing money in a trade, if you have to sell.
Also, I just saw the seller bought it around the same time I bought my HE (8 or 9 months ago). I actually saw this one for sale at that time and, if i remember correctly, the asking by the dealer was north of $90k or even $100k plus (probably because of all the mods). I doubt they will recoup that in the auction. They might if it was OEM. When selling dealers always price-in the mods, but when buying they just discard them. Dealers being dealers.
Well, my comment was "educated" by the recent facts. Check these ones in BAT that all end up in RNM (and the comments section). Meanwhile, check the OEM ones with little to no mods. All sold for an eye watering premium.Respectfully, I’ve sold 10 LC’s modded. All of them I made a profit on, all of them for well over stock retail.
Including an HE that I sold for $115,000.
People know what it takes, what it costs, and tastefully modified cruisers will always bring more than stock. You won’t get the cost of the mods (unless they have zero miles on them and it was built to order) but to say they hurt resale is an uneducated comment.
Correct, I thought your black HE with the King’s setup was gorgeous and very well done. On the other hand I’m not a fan of that white one you currently have listed. Just too much for me, but thats my personal taste and preference.maybe we should make some clarifications:
modded with thebeat out of it and 40,000 miles on the mods? ok, not an upgrade.
modded within the last 6 months with 5k miles on the mods, and everything done tastefully, you're going to sell it for a premium.
Tasteful is relative, but if you want to go look at my last listings, you will see what tasteful is. 90% of people that build these things have no taste.
But you know what they say: Money doesn't buy taste.
For me the appeal in a hyper low mileage, OEM example is some peace of mind that it is as close to brand new as possible. Given the choice I’d prefer to buy brand new knowing everything that has happened to the vehicle. Lots of previous owners out there who cover up paint and body work, don’t keep up with maintenance or save records, and just generally don’t take care of them the way us good owners do.Looks like another one just came up in BAT. Pristine OEM, except for leveling kit I guess. It has only 167 miles, so no direct comparison to the modded one being discussed here, but it will give you a good idea of the disparity in end selling price between the two. I am a sucker for OEM and low-mile ones sure, but I will never understand people dropping $150k for these, when they can just buy a mild used one with 30k something miles for mid $80ks or $90ks. Unless they are buying to put in a showroom and not use it as intended.
+1 - they are quite washed out. Did you notice the pic with some joker (assuming the seller) hamming it up in the background?Mods aside those may be some of the worst photos I have ever seen on a BAT listing. Seriously I could do better with my iPhone 15 and a couple hours in Lightroom.
I hear you. I guess if money was no impediment (unfortunately not my case), I would go the same route. However, if you have patience you can find good, rust free and taken care units. Also, usually 3 or 4 years or 30kish miles is really nothing to 200s, so one need to put a lot of effort to wreck one of them in that amount of time/miles. Those you will see from a distance.For me the appeal in a hyper low mileage, OEM example is some peace of mind that it is as close to brand new as possible. Given the choice I’d prefer to buy brand new knowing everything that has happened to the vehicle. Lots of previous owners out there who cover up paint and body work, don’t keep up with maintenance or save records, and just generally don’t take care of them the way us good owners do.
It will be interesting to see which of these brings more - both 2021 with similar mileage:
- clean, one-owner Heritage
![]()
2021 Toyota Land Cruiser URJ200 Heritage Edition
Bid for the chance to own a 2021 Toyota Land Cruiser URJ200 Heritage Edition at auction with Bring a Trailer, the home of the best vintage and classic cars online. Lot #169,458.bringatrailer.com
- one-owner, mildly modified, a little crusty underneath
![]()
2021 Toyota Land Cruiser URJ200
Bid for the chance to own a 2021 Toyota Land Cruiser URJ200 at auction with Bring a Trailer, the home of the best vintage and classic cars online. Lot #169,277.bringatrailer.com
Looks like the Heritage takes the cheese. And it looks like the winner bidding for the other one kind jumped the gun on going all in. Comparisons can be hard, it would have been nice if the base one wasn't crusty underneath. But it looks like Heritage brings quite the premium, even more than modified in this case.Inteeresting.... no MUD owners either?beautiful !