I find it funny that cruise rpm is such a riddle that needs to be solved. Don't worry guys, Toyota knows what it's doing here and they have optimized this to makes sure you're getting the most efficiency at the typical cruise speeds.
Modern engines are not simply lope at a lower rpm, and reap more efficiency. There's factors such as volumetric efficiency at various load and rpm points that play into this dramatically.
For example, imagine if the hundy were geared to cruise at say 70mph@2000 rpm, the engine would not likely make enough torque to overcome the significant aero load (big car!), and the engine would be running very rich because it's outside of its ideal powerband - and therefore be swilling far more gas. This is not so far fetched as this is what people are encountering when going to 35's with stock gearing. Then the car feels very weak at these speeds and doesn't like to accelerate.