Why The Land Cruiser Is So Expensive

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Here is another article you may find interesting. Ever wonder why a new Land Curusier 200 costs $80K? When overseas I would see barebones 80, 90, and 100 series everywhere and wonder why the U.S. does not import these great vehicles, rather than the "mall cruisers" we often see. Hint: It has more to do with Toyota's brand marketing (some of us would think mis-guided) to a demographic that is willing to pay a premium for luxury and reliabily. There are also some really cool links in the article for statistics junkies like the Trade In Quality Index, which measure overall quailty and relablility based on several factors; more factors than Consumer Reports. The LC is at the top, of course. Check it out:

http://oppositelock.kinja.com/why-the-toyota-land-cruiser-is-so-expensive-1715003811

Couple the above information with the reputation of the Land Cruiser and the iconic good looks, reliability, and simplicity of the FJ40 and it's easy to see why some older FJ's are commanding prices above $25k. The bottom line: HOLD ON TO YOUR BABY NO MATTER WHAT YOUR SPOUSE SAYS!
 

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