I like trying new stuff, so I looked at this when getting the Factor 55 Flatlink. I've also had the Prolink in the past, and both have been solid. I'm sure the Sidewinder is nice, but the reasons I didn't pick it were that it looks pretty bulky and the pin design. It appears the pin is intended to be left in all the time, and I could see it collecting all kinds of dust, dirt, debris, rust, snow/ice, etc. making it difficult to loosen when you need it. I also notice an isolator added in many pics which tells me it likely makes noise and/or scratches the bumper or whatever it rests against, and it appears to add another point where dirt and debris can find it's way in. I'm guessing you could remove the pin entirely and only use the pin when winching, but then it would look unfinished on the front of the vehicle (which also defeats the "advantage" of always having it ready to go without needing a shackle). One last thing - I like recovery gear to be a bright color so it's easier to see when everything is dirty and monochrome, and the Sidewinder is only available in black, dark grey, and chrome.