I have been running Mobil1 5w-30, 10w-30, and now 0w-30 in my 80 for the last two years. I've been changing it at 5k and my Blackstone reports have been fine. My truck has been consuming about a quart between changes, otherwise I'd consider running it a bit longer. Maybe I should try the 0w-40.
I am also using Mobil1 0w-30 in the 100 (2 changes) and the Blackstone reports are also fine.
The Mobil1 0w-30, 5w-30, and 10w-30 are cheaper if you buy them in 5qt jugs at Wal-Mart versus Autozone, Advance Auto, etc. I haven't seen the 0w-40 in jugs.
I would recommend that you invest in a couple of oil analysis reports to check the condition of your engine and see how the oil is holding up, especially if you want to run longer change intervals. I would stick with the Mobil1 and change intervals above 3k for several reasons: 1) better for the environment (less waste oil), 2) 3k interval not recommended by Toyota, 3) better use of my time (less oil changes).