Too bad REI hates offroaders. I'll never give them a dime.
Meh. Like any other business, REI caters to their core demographic, which tends to espouse a certain set of politics. Chances are, if you've bought anything from a high-end outdoor retailer (Patagonia, TNF, EMS, Keen, Mountain Hardwear, Outdoor Research. Thule, Yakima, Kelty, Jetboil etc.) some of your dollars have gone to support groups who's goal is to shut down vehicular access to public lands.
As "overlanding" gains more and more mainstream popularity, retailers will start to change their tune. REI already sells fridges and rooftop tents, and I expect their product line will expand. They also offer "responsible offroading" classes. If they're demographic continues to shift, so will their politics. It's business.
BTW, here's a short list of all of the outdoor product manufacturers that support, either explicitly or through contributions, one or more groups who's goal is shutting down access to public lands:
3point5
ADS Ventures
Adventure Travel Trade Association
Adventure Corps, Inc
Ahnu Footwear
Aloft Group, Inc
Alpert-Tebrich & Associates
American Alpine Institute, Ltd
Arc'teryx
ARTA River Trips
ASK Associates
Babbitt's Backcountry Outfitters
Backcountry.com
Backpacker Magazine
Backpacker's Pantry, Inc
Belinda Sanda Sales
Ben Moon - MoonFoto
Bernzott Capital Advisors
Big Agnes
Black Diamond Equipment, Ltd
Blackshrimp
Briggs & Riley Travelware
Brooks Sports
Broudy/Donohue Photography
Burts Bees
Camelbak
Campmor, Inc
Canada Goose
Canadian River Expeditions & Nahanni River Adventures
Carmichael Lynch Spong Public Relations
Cascade Designs
CGPR
Chaco, Inc
Clear Water Outdoor, LLC
CLIF Bar
Columbia Sportswear Co.
Creative Energies
Dansko
Dick's Sporting Goods
Dong-in Entech
Dry Creek Enterprises, LLC
Eagle Creek Travel Gear
Eastern Mountain Sports, Inc
Eco-Heaven, LLC
Eco-X, Inc
Egan & Associates, LLC
Everest Textile Co., Ltd
Exped
Fathom Expeditions
Fendler Communications
Filson
Flamand Sports
FootZone of Bend
Free Heel and Wheel
Frontier Group, Inc
GoLite
Grabber Performance Group
Graham Spencer
Grand Union Trading Co., Ltd
Grassroots Outdoor Alliance
Great Plains Mountain Stuff
Gregory Mountain Products
Guyot Designs
Headsweats
Healthbarn USA
Hi-Tec
Highgear USA
Horny Toad
HotWax Media
Howa Design
International Outdoor Group
JAM Public Relations
JanSport
Jayhawk Enterprises
Jetboil, Inc
Jimmy Chin Photography
Justin Bailie Photography
Keen, Inc
Kelty, Inc
Klean Kanteen
Leisure Trends Group
LOKI Outerwear
Lowepro
Men's Journal
MercuryCSC
Merrell
Montrail
Mountain Equipment Co-op
Mountain Hardwear, Inc
Mountain High Sales & Marketing
Mountain Khakis
Mountain Lake Marketing, Ltd
Mountain Source
National Geographic Maps
NEMO Equipment, Inc
Nester Hosiery, Inc
Nikwax
Noto Group
Ocean Minded
Osprey Packs
Outdoor Gear Exchange / Gearx.com
Outdoor Industry Association
Outdoor Research
Outdoor Retailer
Outdoor Sports Marketing, Inc
Outdoorindustryjobs.com
Outside Magazine
Pachner & Associates, LLC
Pale Morning Media, LLC
Patagonia, Inc
Pearl Izumi
Petzl
Polartec, LLC
prAna
Quick Feat International
Recreational Equipment, Inc
Repreve by Unifi Manufacturing, Inc
Ruff Wear, Inc
Runner Girl Races
Salomon
Sanitas Sales Group
Saucony
Schoeller Textil USA
Serac Adventure Films
Shaman's International
Sierra Designs
Sierra Magazine
Silver Steep Partners, LLC
Smartwool Corporation
SNEWS / Geartrends.com
Sorensen's Resort
Specialty Sports Venture (ever rented skis or shopped at the resorts?)
Stanley, a brand of PMI
STM BAgs
Sullivan-Bishop Agency, LLC
Tactics
Teko Socks
Terri Schneider
Teva
The Active Network
The Alpine Experience
The Forest Group
The North Face
The Timberland Company
The Vanishing America Project
The Whiting Group
Thule, Inc
Tibetan Trader
Timex
Trailspace.com
Treasure Mountain Inn
Tributary Whitewater Tours
UltraRunning Magazine
Uncommon Journeys, Ltd
Under Solen Media
Vasque
Verde PR & Consulting
Vibram
Virasana Productions, LLC
Vishnu Temple Press
W.L. Gore & Associates, Inc
Waypoint Outdoor
Wild Things, LLC
Wilderness Press
Woods Wheatcroft Photography
Woolrich, Inc
Yakima
YoungOne
Zephyr Adventures
Zumiez