A AutoNews Joined Dec 17, 2008 Threads 2,624 Messages 2,624 May 22, 2011 #1 Hyundai's new U.S. marketing chief wants the brand to make stronger pitches about improved quality, design and engineering -- a more emotional appeal to buyers who traditionally have shopped the brand only on price. Link
Hyundai's new U.S. marketing chief wants the brand to make stronger pitches about improved quality, design and engineering -- a more emotional appeal to buyers who traditionally have shopped the brand only on price. Link
