2012 with Rack & Towing, from dealer: $31,960 (kbb, std deal price, as of today):
- add off-road: $32,088 (rear locker and Bilsteins)
-
- add preferred pkg and rock rails: $32,600 (17" wheels, cruise, dark glass, color matched interior trim, Wumpus, hands free)
- $34,007 if it's Dealer Certified
- $30,800 private retail - good condition
- $31,979 private retail - primo condition
If I recall, the off-road and preferred packages were about $1,500 each, new; but seem to add little at resale.
The off-road package, according to kbb, adds about $100 to a used 2012

-- the preferred pkg, really more a convenience pkg, about $600, or 50% of new cost.
Kelley Blue Book
But a quick check on KBB for 2014 FJ's, shows this (with options):
2014 Toyota FJ Cruiser Pricing
The Fair Market Range for this car in your area is
$31,613 - $32,740.
and without neat things:
2014 Toyota FJ Cruiser Pricing
The Fair Market Range for this car in your area is
$27,562 - $28,543.