FWIW I have sliders and a front bumper, both steel, and neither has rust like this. I'm driving the same roads you are in the winter, generally speaking. The amount of rust on that is not normal. Definitely call ARB
For comparison, the diamond plates (which were PC'ed) on my sliders have seen 4 or 5 winters and have some very light rust, and any scratched/scraped spots on my front bumper will start to develop some surface rust if I don't touch them up, but I wouldn't expect to see that level of corrosion for a decade, or more.
+1 on doing fluid film or similar just before winter starts, even if you do wash the undercarriage regularly. @GoISU has done my rig several times. (I used ~4 rattle cans of FF this year as I didn't get out to his place in Wheaton this year, which worked ok but definitely not as good application as he's done). My truck is not spotless underneath but it looks surprisingly good for >5 winters in Chicago. FF won't help protect your bumpers though, as it's greasy and would end up on your pants every time you brushed up against it.
For comparison, the diamond plates (which were PC'ed) on my sliders have seen 4 or 5 winters and have some very light rust, and any scratched/scraped spots on my front bumper will start to develop some surface rust if I don't touch them up, but I wouldn't expect to see that level of corrosion for a decade, or more.
+1 on doing fluid film or similar just before winter starts, even if you do wash the undercarriage regularly. @GoISU has done my rig several times. (I used ~4 rattle cans of FF this year as I didn't get out to his place in Wheaton this year, which worked ok but definitely not as good application as he's done). My truck is not spotless underneath but it looks surprisingly good for >5 winters in Chicago. FF won't help protect your bumpers though, as it's greasy and would end up on your pants every time you brushed up against it.