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    Toyota  Join Us on Our New Journey on the Open Road

    Open Road is heading down a new road. Yes, we’re packing up our posts and hitting the highway. But don’t worry. We won’t leave you stranded. We’ve got a new destination, and we hope you’ll join us at www.toyotanewsroom.com When... div xmlns="http://www.w3.org/1999/xhtml"pspan...
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    Toyota  It’s Really About Providing Consumers the Credit They Need

    Toyota Financial Services Corp. (TFSC) has been in the headlines recently. It may be stating the obvious, but this doesn’t happen too often. As Toyota’s financial unit, TFSC’s business is to provide vehicle financing to customers and dealers. It is... More...
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    Toyota  2010 Tundra Takes On Chicago

    Whether you need a full-size pickup or just want one, Toyota aims to appeal to your inner truck owner with the 2010 Tundra, on display this week at the 2009 Chicago Auto Show. First, there’s a new engine. Not only... More...
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    Toyota  Irv’s Sheet: Prius Plug-In MPG Not Yet Available

    You may have read a recent headline and story in Automotive News that suggested a Toyota spokesperson said that our U.S. plug-in hybrid (PHV) test vehicles have achieved, on average, about 65 mpg in testing. The interview took place at... More...
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    Toyota  Doing the Hybrid Numbers

    Last summer, you may recall, gas prices spiked. Depending upon where you lived, and depending on the grade of gas you bought, you may have paid as much as $5 per gallon. Think of it – a hundred bucks to... More...
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    Toyota  Toyota Scores in Brand Perception Survey

    For sure, people matter. And so does what they think. So when we found this interesting new survey of people’s views of various auto brands on the Web a while back, it caught our attention. The survey found that in... More...
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    Toyota  Wheels for Winter Driving

    It kind of all depends on where you live, this business of picking a vehicle that’s particularly well-suited for winter driving. Or does it? It rather depends upon how you define "winter driving." Winter driving, by our definition, is the... More...
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    Toyota  MPG Race is Good for Everyone

    "Ford, Toyota squabble about 'midsize' hybrids," reads the headline in a recent issue of USA Today. Well, fine, but it’s not exactly a squabble. What’s going on here is that we respectfully and cordially disagree on the definition of a... More...
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    Toyota  Cars for Frugalistas

    You know what a frugalista is, right? It’s a person who manages to be stylish and hip, but who has learned to spend money very frugally and wisely – and who, as a result, manages to eat, dress and live... More...
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    Toyota  Lexus Wins Best-Engine Award

    You’ve got to be a pretty hard-core car guy or gal to know about Ward’s. Either that, or you’ve got to be deeply involved in the industry. That’s because Ward’s AutoWorld and its online sibling, WardsAuto.com, are a part of... More...
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    Toyota  Race Cars in Cyberspace

    There is, it would seem, more than one way to begin a race season. The accepted and usual way, of course, is to roll out a new race car, fire that puppy up and go racing. That’s more or less... More...
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    Toyota  20 Years of Lexus

    It never fails to amaze us how quickly time passes – whether it’s watching our children grow or looking back through the invoices covering our car payments. Seems like just yesterday your daughter was born, or that the car was... More...
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    Toyota  Good News Lists

    Like most people, we here at Toyota love good news. So the following piece of business from the Insurance Institute of Canada (IIoC) interests us a great deal. The thing that’s caught our attention is a list from IIoC that... More...
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    Toyota  Introducing the 2010 Prius

    When we introduced the first Prius Hybrid automobile more than 10 years ago, we didn’t just introduce an interesting new car. We also introduced a vehicle powered by a game-changing technology. The name of that technology, of course, is Hybrid... More...
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    Toyota  Lexus HS 250h: World’s First Dedicated Luxury Hybrid

    If our name Lexus reminds you of luxury and excellence, well, that’s as intended. But from today forward, we intend for it also to remind you of efficiency and we’ve got the hardware to back that reminder up. We’ve just... More...
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    Toyota  Irv’s Sheet: Toyota Steps Up the Technological Pace

    That we will release two new hybrid vehicles within the next few days at the Detroit Show – an all-new Lexus Hybrid on Sunday and a third-generation Prius on Monday – is a poorly kept secret. A much better kept... More...
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    Toyota  No on Gas Tax, Yes on Mile Tax?

    You may recall that we recently posted about a problem confronting not just every state, but also the federal government. The title of that post, which ran Jan. 2, was "The High Cost of Driving Less," and it dealt with... More...
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    Toyota  Ancient Instrument, Modern Power

    As a musical instrument, the organ has been around for a long time, with its earliest predecessors apparently showing up in ancient Greece some 2,300 years ago. These ancient instruments are said to have been powered by a supply of... More...
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    Toyota  Matrix, Corolla and Safety

    We’re pleased to note that in recent crash tests of small cars, our Matrix earned the Insurance Institute of Highway Safety’s highest rating in side and frontal crashes. Matrix was one of just two vehicles tested that earned the top... More...
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    Toyota  It's a Car! No, It's an Emergency Generator!

    Just when you think you’ve seen, and heard, everything, something new comes along to make you realize that you’re not even close. For instance, we’ve just stumbled on a news item from the Harvard Press, of Harvard, Mass. ("The Town’s... More...
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